Did you know that the top e-commerce businesses have leveraged the power of progressive web apps to regin over mobile shopping? This game-changing technology has emerged as an evolution in mobile-driven commerce.
Major brands have understood the importance of emerging mobile technology in enhancing user experience. As a result, they are investing in progressive web application development. An inspiring example of a brand using the PWA platform is AliExpress, which claims to have grown three times faster than e-commerce.
Unlike native apps, PWAs are developed by the combined approach of creating a platform that can operate as a website and application. Although PWA apps cannot be downloaded from the Play Store, they are easy to use.
Scroll down to learn more about PWA apps for eCommerce.
What Features an eCommerce PWA Must Have?
One thing that can make your eCommerce PWA successful is the presence of appealing features, like:
1. Add to Home Screen: Since PWAs cannot be downloaded, they should come with an easy feature to be added to the home screen. Why? Because it makes the app easy to locate and use.
2. Offline Mode: PWA eCommerce apps must have offline support similar to the capabilities available in a native app. Offline mode makes it easy for customers to access the site even if they do not have a stable internet connection.
3. Instant Loading: eCommerce PWA apps are designed with the aim to load quickly without fail across different network connections. The instant loading feature makes sure that your customers do not have to wait for the site to load, irrespective of their network.
4. Push Notifications: If you want to keep your customers updated about new sales, offers, or items, you need to send them regular push notifications. Make sure you hire a reliable progressive web app development company to avail of this feature.
5. Responsive Design: PWA eCommerce apps should have a responsive and progressive design so they can easily adapt to a variety of screen sizes and orientations.
6. Enhanced SEO: Your PWA eCommerce website must focus on SEO so it can load quickly and offer a great user experience. It will eventually increase your site’s performance and visibility.
Benefits of Investing in a PWA eCommerce Platform
Progressive web apps have the best of both worlds, i.e. native and web apps. While PWAs have been around for a long time, they have started to gain recognition now. All thanks to their ability to make the online shopping experience as seamless as possible.
Here’s why you must invest in progressive web app development services:
1. No Installation Required
PWAs are designed for quick access through browsers. They eliminate the process of downloading and installing an app. Users can view the pages and navigate to different sections of the app in no time. The seamless checkout process further enhances the user experience.
2. One-Size-Fits-All
What’s interesting about PWA apps? Well, they can be easily accessed on a variety of browsers, including Google Chrome. Mozilla Firefox, UC Browser, and more. That means you have the power to choose any specific browser that brings in more traffic to your site or reap the benefits of all browsers.
3. Comes with Built-in Security
Did you know that PWAs are built using HTTPS? It encrypts the data shared between the server and the app, providing full security.
Not to mention, PWAs depend on Service Workers, which need an app manifest that controls how an app will be launched and displayed. In addition, PWAs have limited permissions that significantly reduce their exposure to security threats.
4. Native App-Like Experience
One interesting thing about PWAs is that they do not appear like a web page that is opened in a browser window. Instead, they look and function like a native app, which makes them truly compelling.
5. Cost-Effective Than Native Apps
The use of technologies like HTML, JavaScript, and CSS makes PWAs more cost-effective than native apps.
Designing and launching a native mobile app takes more time and resources. Also, it has unique requirements for different operating systems and needs maintenance fees associated with the app store.
6. Outperform Standard Web Apps
PWAs are designed in a way that they stay lightweight and consume less data. Their unique design positively impacts the load times, responsiveness, and makes the animations more seamless.
What’s more? PWAs have the ability to use progressive enhancement techniques to seamlessly work across different device`s and browsers. This thing makes PWA apps more compatible than traditional mobile apps.
7. Easy Maintenance
Designing and launching separate apps for Android, Apple, and Windows will be a costly and time-consuming process. You would need to work with a team of developers on a long-term basis for app building, bug fixing, maintenance, and upgradation.
In contrast, PWA apps are cost-effective. You can easily make upgrades simply by addressing the PWA requirements of different browsers.
8. Reach Wider Audience
Regardless of the browser and mobile devices, PWA apps can reach a wider audience. The easy accessibility and quick sharing of the link have made more people adopt PWAs instead of downloading native apps.
9. Offers More Opportunity to Enhance User Engagement
Push notifications are the most powerful tool of native apps that keep boosting retention rates and significantly increase the user lifetime value. Progressive web apps leverage this feature to re-engage with a user even if they have exited a website.
Push notifications work seamlessly on both mobile devices and desktops. By implementing this technology, you can create an engaging, seamless, and consistent experience.
Conclusion
PWA apps had a slow start but now they are believed to replace most native apps. Why? Because they come with offline capabilities, single-page speed, and smoothness, which enhances user experience.
With companies reaping the benefits of digital space, it is no surprise that PWAs are gaining huge popularity. If you also want to invest in the power of PWA apps, Protonshub Technologies has got your back.
It's a reliable eCommerce PWA development company, working with a team of dedicated professionals. The company has helped many brands and it can help you as well to mark a successful online presence.
Visit the website to learn more about PWA services.
