Did you know that artificial intelligence is continuously disrupting the world where we live for betterment? Businesses across different industries like healthcare, finance, e-commerce, and more use AI. Along with AI, companies use many other technologies like ML, NLP, and computer vision to develop scalable mobile apps.
If you are also interested in developing a robust app and are looking for features of artificial intelligence, you have come to the right place. We have listed down some of the best features that you can add to your mobile application.
Benefits of AI-based Mobile Apps
Mobile apps developed by artificial intelligence are more secure, more efficient, and more functional. Businesses that want to stay ahead of the competition use AI technologies like ML and NLP.
Here’s why you should get AI-based mobile apps:
- Efficient Communication: AI algorithms can effectively understand users’ moods and emotions. It helps companies know what their customers need and fulfill those requirements without fail.
- Automate Routine Tasks: AI can handle large amounts of data more accurately and automate routine tasks for better outcomes.
- Better Security: AI in mobile apps helps decide which piece of confidential information to share to avoid fraud.
In simple words, artificial intelligence in mobile app development can reduce financial costs and make common tasks a lot easier.
8 Best AI-based Features to Implement in Your Mobile App
Here are 8 of the AI-based features that you can implement in your mobile app:
1. Product Recommendations
AI-based product recommendations can be efficiently used in e-commerce and streaming apps to offer a better user experience. After the system has been trained through ML models, it can recommend items as per customers' preferences.
These recommendations mainly appear in ads or mobile apps, which are considered an effective method for selling or promoting.
A popular example is Netflix, which recommends movies and shows to users based on what they have previously watched. Netflix's recommendation system is so powerful that almost 755 of the videos watched are a result of recommendation. This is one of the main reasons why users engage with content and renew their subscriptions.
2. Customer Segmentation
In customer segmentation, customers are divided into groups based on their characteristics. It allows companies to choose a group and run personalized campaigns. With AI-powered segmentation, auto-updating of segments and scaling of processes is possible.
AI algorithms also help systems analyze data without any presumptions and spot correlations that humans might overlook. It eventually helps businesses to find hidden patterns. Customer segmentation is ideally used to send emails and run accurate ads.
3. Voice Assistants and Text Chatbots
Chatbots are capable of enhancing user experience in many ways.
Firstly, voice assistants and chatbots can solve customer’s queries and find answers to questions faster. Secondly, chatbots can be used for conversational commerce. When doing so, bots ask for customer's preferences to recommend the most suitable products.
Conversational commerce can also refer to chatbots in live chats. Certain brands also use chatbot solutions to boost user engagement. Likewise, businesses can use speech recognition to help users interact with apps more efficiently.
4. Image Recognition
One of the most popular AI features is image recognition, which helps identify an object in the digital image. By using this feature, mobile app developers can enhance visual search options and similar features.
Many online stores use image recognition features to help customers find their desired items faster. Users can simply upload the picture to find similar products.
5. Face Detection
Face detection is a biometric-based AI feature that helps identify and verify a person from its digital image or video. This technology can be easily applied to various mobile apps.
Facial recognition has been playing an important role in increasing security and user authentication. Some of the most popular apps that use facial recognition are Facebook and Instagram. Face detection and augmentation reality help app users add effects to their stories.
6. Credit Scoring
Did you know that AI-based credit scoring uses predictive analytics? But the challenge here is to predict the probability that a person will repay a loan that they have applied for.
This software works by analyzing the customer’s available information from banks and insurance companies. It allows banks to make an informed decision on whether or not they should grant a loan.
Machine learning can also be used to analyze information about account operations, credit history, and loan parameters. With an automated scoring engine, identifying high-risk loans and analyzing data becomes easier.
7. Autosuggestions and Autocorrections
These two features are necessary in every mobile app because they speed up various processes, like typing. These features are also included during AI mobile app development to establish better communication.
Google Search uses an autocomplete AI feature to suggest better phrases, allowing users can find their desired content faster. It’s possible because the system is crafted to help users get what they type.
8. Text Generator
The initial capacity of AI-based text generators has been surpassed by significant evolution and advancements. Now these systems are supposed to do more than just replicate human writing. They also comprehend and produce technical documentation and creative content that challenges the text produced by humans and machines.
For example, OpenAI’s GPT has been trained on a wide variety of online material to improve text generation. It can understand and produce text with creative and better understanding. Unlike the previous models, GPT-4's advanced algorithms help it generate text that is grammatically accurate and creative.
Conclusion
Artificial intelligence is changing the market for betterment. It assists in producing robots and remote-controlled or self-driven autos. Besides influencing different industries and businesses, artificial intelligence is also changing creator’s perceptions. Likewise, it plays a major role in creating user-friendly and adaptable apps that can greatly enhance the user interface and experience.
If you are interested in developing an AI mobile app for your business, the first thing you should know is the AI app development cost. Following this, you need to find a trusted company that can understand your requirements and develop a mobile app that satisfies your needs.
